Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
This subject will provide students with the knowledge of how to acquire and develop long-term, profitable, customer relationships through Customer Relationship Management (CRM) systems and strategies. Using a variety of techniques, which may include case analysis, guest speakers and study of best practices, students will explore CRM issues and applications, current technologies, and the potential of CRM systems. This course provides students with the knowledge to develop a Customer Relationship Management (CRM) strategy for an organization. Best practices, articles, current events, and experiential learning will be used by students to gain an understanding of how to develop, build and maintain profitable customer relationships.