Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
Managing Web Design & Development for Digital Direct Marketing equips students with the essential skills to design and implement effective web-based marketing strategies. Students will learn to create compelling marketing materials that utilize text, graphics, color, and layout to enhance brand messaging and meet business objectives. The course also covers the creation of a basic e-commerce store using WooCommerce, and the development of websites with WordPress, ensuring students can integrate written and video content to achieve specific marketing and communication goals.
Additionally, the course delves into the analysis of ethical, privacy, and security considerations in digital marketing, with a focus on understanding copyright and licensing issues. Students will evaluate web content for effectiveness, analyze the impact of mobile devices on content strategies, and explore the use of Google Ads and Google Analytics to optimize digital marketing efforts. Fundamental concepts of network communications, clients, and servers will also be covered to provide a comprehensive understanding of internet and web-based technologies.