Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
Prerequisites:
Admission into the Government Relations Program.
This course explores the use of web-based platforms for the development, management and integration of online campaigns in support of government relations and public affairs objectives. Students will learn the underlying principles, theories and strategies used to shift public opinion through digital media; the use of digital and social platforms to persuade audiences and gain support; and strategies for achieving government relations goals through building awareness and support online. Students will sharpen their ability to make informed strategic and tactical decisions and understand the link between ideas and action.
This course is designed to establish baseline knowledge of the tools, tactics, strategies and efficient utilization of digital technologies and platforms to support government relations objectives through public affairs campaigns.