Registration for Winter 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Winter 2026. If you have any questions about part-time studies, please contact us.
In this course, students explore the importance of using persuasive communication strategies when creating messages and marketing material for different audiences for new and innovative ideas. Students will learn how to tell the story of innovation in a persuasive and engaging manner that drives sales of products or buy-in on new initiatives of strategy or process.