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Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.

 

Digital Marketing Using Google AdWords

MCW866

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MCW866 - Digital Marketing Using Google AdWords

Have you ever wondered how smaller businesses can get the same (or even better) exposure in relation to their "big box" competition using Google Ads? Are you under the impression it is due to bigger budgets? Understand how Google has leveled the playing field in terms of ranking well within their paid listings. Learn how to be selective in your keyword selection and maximize your budget through the amount you "Pay-Per-Click".


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