Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
The purpose of this course is to provide a comprehensive and in-depth introduction to the fundamental make-up and structure of marketing. Students will come to understand that marketing is more than advertising, sales, promotions, etc. They will learn and experience that marketing is the management of all these elements (and more) as part of the marketing mix. They will work on assignments that build an understanding of how marketing helps enable organizations to reach objectives such as customer growth, customer satisfaction, sales generation, driving and growing revenue, and increasing loyalty.
This course will teach students to understand how and why marketing influences us and will help students acquire the fundamental skills, principles, and strategies of the marketing discipline. The course will include, but not be limited to; segmentation, targeting, positioning, marketing plan development, the 4 P's, the 5 C's and more.