Registration for Winter 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Winter 2026. If you have any questions about part-time studies, please contact us.
Prerequisites:
The emphasis of this course is on marketing research as an integral part of management decision making. Through applied research in a field situation, students gain an understanding of the required steps in designing a research study to yield relevant, timely; applicable, and accurate information. Students also gain experience in applying research concepts and methods to current management problems. The course will be user oriented. Students learn to determine the marketing information needs of management, to obtain and to communicate that information.