Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
Prerequisites:
Behavioural science concepts, as the basis of effective marketing strategies, are examined in detail. Topics include perception and learning theory, forming and changing attitudes, the buying behaviour of various groups, the role of personal influence on buying behaviour, social and cultural impacts on the buying behaviour, a model of buying behaviour, up-to-date analysis of the effects of consumerism and consumer law on marketing strategies.