Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
Prerequisites:
The effective development and management of marketing channels is a critical factor in gaining and maintaining competitive success. Through lectures, case studies and projects, students learn to design and manage effective distribution channels. The focus is on current practices outsourcing, retailing, electronic retailing, wholesaling, and logistics. Students learn how to develop effective marketing programs for retailers and wholesalers as well as how to manage conflict and power in channel relationships.