Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
In this course, students focus on the importance of every organization having a strategy that will allow it to be proactive rather than reactive in shaping its corporate future. This course provides students with the necessary skills to develop marketing plans and customer-based business strategies. Students analyze strategic market planning, the implementation of market-based business strategy and the evaluation of performance in the economy. The focus of this course is on the analysis of the environmental variables affecting a company, its industry and the incumbents' choices of competitive strategies. It explores how companies strategically plan, create, deliver, maintain and sustain competitive advantage.