Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
In this course students explore the fundamentals of Integrated Marketing Communication (IMC). The emphasis is placed on examining the strategy of marketing communication and the effective use of advertising, public relations, integrated promotion, consumer marketing, and experiential and interactive communication strategies. Students design a comprehensive and fully integrated marketing communications plan upon completion of this course.