Registration for Winter 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Winter 2026. If you have any questions about part-time studies, please contact us.
In this course, students study individual and group behavioural theories as they relate to marketing strategies. Students are introduced to sociological, psychological, and organizational behaviour theory, and apply them to marketing, advertising, and sales. Consumerism and social criticisms commonly made against marketing practitioners are discussed.