Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
This comprehensive workshop is designed for those who plan to start their own small business or who currently operate a small business. This 12 hour workshop will be conducted over four consecutive weekends. The workshop content will focus on key selling techniques which are important to the growth of any small business: customer profiling, feature and benefit identification, strategic selling methods, communication styles, needs discovery, planning, negotiating, closing techniques.
Attendees will participate in four, three hour, interactive classroom sessions that will provide opportunities to practice many of the selling techniques discussed in workshop. In addition, each week attendees will complete an in-depth exercise within a modular workbook. Upon completion of the workbook exercises, attendees will have identified the sales strategies that will increase the chances of growth of their new business start-up.