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Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.

 

Content Strategies for Engagement and Outreach

SCN805

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SCN805 - Content Strategies for Engagement and Outreach

The Science Communication executive certificate program, offered through the Centre for Executive and Professional Studies, is the only standalone program of its kind in Ontario. It will equip you with the key knowledge and skills you need for effective science communication across a variety of platforms. With an emphasis on hands-on learning, you'll be taught by expert faculty and hear from prominent guest speakers.

This program will appeal to those who have previously taken clinical research, regulatory affairs and other science-based programs. It will also be of interest to scientists who are working at hospitals and want to become better writers, story-tellers or digitally-engaged communicators.

Courses

The Science Communication executive certificate program consists of six courses (four courses and two workshops). Courses will run on Tuesday nights and the two-part workshop will be held on two Saturdays.

Content Strategies for Engagement and Outreach is course four in the Science Communication executive certificate program.

The main objective in this course is to give students a general understanding of the strategic role of planning, pitching, proposing, and presenting in the science industry. Students will examine strategic communication in their field and create a presentation that demonstrates their knowledge of stakeholders and key messaging using appropriate media platforms.

For further details about the program, including topics covered, please visit the or contact Teresa Artuso via email or


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