Registration for Winter 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Winter 2026. If you have any questions about part-time studies, please contact us.
Sports Marketing examines the strategic marketing and business of sports at the professional, semi-professional and amateur levels. Students learn about the sports industry and value of sports and sports events for companies, athletes, consumers, leagues, and government from a global, national, regional, and local perspective. This course explores sports revenue generation and audience development strategies through case analysis and discussion.