Learn more about the academic programs we are delivering in Fall 2025. If you have any questions about part-time studies, please contact us.
Entertainment Marketing examines the dynamic entertainment industry, including trends, marketing best practices and audience development strategies for entertainment properties. Students learn the importance of applying the fundamental principles of strategic planning, brand management and marketing to delivering effective integrated campaigns for entertainment festivals, concerts, and events. This course engages students in team projects including cases studies and the development of a marketing plan to launch a new entertainment event.