Learn more about the academic programs we are delivering in Fall 2025. If you have any questions about part-time studies, please contact us.
Skilled event marketers seek to maximize event sponsorship revenues by strategically attracting, servicing, and retaining corporate sponsors and building a value-creating partnership with them. Event marketers effectively pitch their event property to targeted corporate sponsors based on brand fit and the potential to activate the sponsorship and deliver the sponsorship ROI that sponsors expect. In this course, event marketing students will learn how to develop a strategic Sponsorship Marketing Plan. Students will identify prospective sponsors through a well-designed and tailored sponsorship package, negotiate win-win sponsorship agreements, develop cutting edge activations to service the sponsorship, and provide a post-event fulfilment report that tracks, measures and evaluates the sponsorship.