Learn more about the academic programs we are delivering in Fall 2025. If you have any questions about part-time studies, please contact us.
Event Marketing Analytics examines tools and metrics used to evaluate the effectiveness of events and plan for their continuous improvement. Students learn the importance of capturing, measuring, and analyzing event results for event planning purposes. Students will analyze and compare metrics used to assess different types of events such as conferences, festivals, trade shows, sports events, and brand experiential campaigns. This course examines the critical role market research has in identifying relevant consumer insights that can be applied to event planning and brand management.