Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
You cannot read a marketing trade publication without seeing the word "content." Content is King. Content is the fuel that drives social media programs. Content is the essence and substance of brand building.
Content Marketing is a strategic approach designed to help further an organization's brand by focusing on the creation and distribution of relevant and interesting content aimed at attracting and retaining a defined audience. It's about the pull vs. the push or, in other words, content marketing is the stuff people want to see. This course will introduce students to the concepts of content marketing and equip students with the tools and abilities to create a content marketing plan.