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Learn more about the academic programs we are delivering in Fall 2025. If you have any questions about part-time studies, please contact us.

 

Web Mining and Analytics

SMD203

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SMD203 - Web Mining and Analytics

It is important to measure the effectiveness of social media marketing programs. This subject will explore the integration of email profile data and web analytics; site recency, frequency, monetary (RFM) analysis; site usage; and Social Media Monitoring and Dashboards.


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