Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
Influencer marketing is quickly becoming a key pillar in the marketing mix. As consumers change their media consumption habits and the traditional media landscape continues to shrink, social influencers have risen as the new class of persuasive and credible voices, able to sway consumer opinion and drive sales for brands around the globe. This course will take a deep dive into influencer marketing, unpacking the discipline's roots, providing best in class campaign examples, and detailing the different types of influencers and the roles they can play in integrated campaigns. Students will learn how to find and vet influencers to maintain brand safety and how to create content that aligns to the consumer decision journey. At the end of the course, students will be able to measure and identify key performance indicators of success, developing their own strategic influencer marketing campaign.