Learn more about the academic programs we are delivering in Fall 2025. If you have any questions about part-time studies, please contact us.
This capstone course will require you to combine multiple skills gained throughout the broader program and use them to create an actionable social media marketing plan on behalf of a real client assignment. In addition, the capstone course will include a look at what brands are successfully integrating social media into their brand building efforts and require active participation in assessing their effectiveness through group discussion. Digital thought leaders will make guest appearances and active engagement will be required.