search menu

International Student Recruitment Agency Management Policy

Purpose

To provide direction on the appointment, certification, management and termination of external third-party agencies who recruit students on behalf of ÌÇÐÄvlog¹ÙÍø Polytechnic.

Scope

This policy applies to all external third-party agencies who recruit students on behalf of ÌÇÐÄvlog¹ÙÍø and ÌÇÐÄvlog¹ÙÍø employees who interact with these agencies.

Key definitions

Agency agreement

The contract between ÌÇÐÄvlog¹ÙÍø and an international student recruitment agency that outlines the terms and conditions under which the services of the agency are provided.

Agency Code of Conduct (ACC)

ÌÇÐÄvlog¹Ù꿉۪s principles and standards that all agencies accept and observe when acting on behalf of ÌÇÐÄvlog¹ÙÍø.

Certification

The proof that an agency is certified as a ÌÇÐÄvlog¹ÙÍø partner based on their compliance with the standards, responsibilities and practices set forth in ÌÇÐÄvlog¹Ù꿉۪s policies, the ACC and agency agreement.

Employee

Full-time, part-time and contract faculty, support staff and administrators of ÌÇÐÄvlog¹ÙÍø.

International student recruitment agency

A commercial, external third-party that is authorized to recruit students for ÌÇÐÄvlog¹ÙÍø through a formal agency agreement. The agency is paid a commission for each successful student enrolment. Agencies can be self-incorporated individuals, privately owned partnerships, publicly traded corporations or agent aggregators. Agencies can also include education portals, professional associations, education institutions or other entities that are monetarily compensated for their recruitment of students on behalf of ÌÇÐÄvlog¹ÙÍø.

International Web Application (IWA)

ÌÇÐÄvlog¹Ù꿉۪s online application portal through which contracted agencies can submit student applications.

Politically exposed person (PEP)

An individual with a high-profile political role and/or who has been entrusted with a prominent public function. Family members and close associates of a PEP are also considered PEPs themselves.

ÌÇÐÄvlog¹ÙÍø business day

Monday to Friday, excluding Saturdays, Sundays, statutory holidays or any other day ÌÇÐÄvlog¹ÙÍø has publicly acknowledged that it is closed.

Policy

1. General

2. Roles and responsibilities

  1. ÌÇÐÄvlog¹ÙÍø is responsible for the appointment, certification, training, management and termination of agencies.
  2. Specific responsibilities include:
    • having contractual oversight of agencies, including their selection, renewal and termination
    • managing agency compliance with all relevant ÌÇÐÄvlog¹ÙÍø policies, particularly those related to agency training, support and performance review
    • training agencies during their onboarding and throughout the term of their engagement
    • managing and mitigating reputational and other risks associated with agencies
    • collaborating with stakeholders on agency and relationship management.
  3. ÌÇÐÄvlog¹ÙÍø-certified agencies are responsible for acting professionally and ethically in accordance with this policy, the ACC, the conditions of the agency agreement and other ÌÇÐÄvlog¹ÙÍø policies as listed under the Related ÌÇÐÄvlog¹ÙÍø policies section

3. Assessment and appointment

  1. ÌÇÐÄvlog¹ÙÍø conducts and documents due diligence when assessing the suitability of prospective agencies against appropriate criteria that includes the agency’s:
    • student recruitment experience and application success rates
    • business location and online presence
    • business conduct, annual plans and marketing samples
    • knowledge of ÌÇÐÄvlog¹ÙÍø and the Canadian postsecondary education system
    • demonstrated ability to comply with the ACC
    • adherence to anti-money laundering regulations
    • clearance from international sanctions
    • referee feedback
  2. ÌÇÐÄvlog¹ÙÍø will collect and record sufficient information to screen the agency, contact person(s) and any beneficial owners against Canadian and international sanctions, PEP and adverse media lists.
  3. ÌÇÐÄvlog¹ÙÍø will sign an agency agreement with agencies that meet the criteria listed in section 3.1 and demonstrate a commitment to comply with the ACC.
  4. ÌÇÐÄvlog¹ÙÍø will certify that agencies have fulfilled all the conditions in the agency agreement and have received onboarding training.
  5. Only certified agencies can recruit students on ÌÇÐÄvlog¹Ù꿉۪s behalf.
  6. ÌÇÐÄvlog¹ÙÍø will document and maintain records of agency agreements, due diligence undertaken and certification.
  7. A provisional agency agreement may be issued under exceptional circumstances, such as when conditions dictate an accelerated response.

4. Onboarding and training

  1. ÌÇÐÄvlog¹ÙÍø will conduct initial training session(s) for all newly appointed agencies.
  2. ÌÇÐÄvlog¹ÙÍø will maintain regular contact with agencies and advise them via telephone, written communication, virtual meetings and/or in-person visits to provide updates to training or to refresh marketing materials. Advisement includes details on:
    • updated academic program, school and admission information
    • revisions to procedures and application processes, including the use of IWA
    • information regarding relevant policies and/or changes to legal or regulatory conditions
    • branding guidelines, including the use and placement of ÌÇÐÄvlog¹ÙÍø wordmarks, logos and promotional materials
  3. Agencies are expected to undertake at least one training session each year with ÌÇÐÄvlog¹ÙÍø, to be delivered during visits or online forums.
  4. Agencies are responsible for familiarizing themselves with academic program changes, policies, admissions, marketing materials, application processes, visa regulations and other applicable information.

5. Monitoring

  1. ÌÇÐÄvlog¹ÙÍø will monitor contracted agencies’ websites and other media (e.g., social) on a regular basis to ensure accurate and current representation of ÌÇÐÄvlog¹ÙÍø-related information, including adherence to the terms and conditions for applications and admission.
  2. ÌÇÐÄvlog¹ÙÍø may randomly inspect agencies virtually or during on-site visits across any of the elements listed in section 7.2.
  3. Agencies who are misrepresenting ÌÇÐÄvlog¹ÙÍø are subject to the corrective action outlined in section 8.
  4. ÌÇÐÄvlog¹ÙÍø will collect information and maintain records of the outcomes of all agency monitoring and inspection activities whenever possible.
  5. ÌÇÐÄvlog¹ÙÍø will investigate any complaints about an agency that are raised by another agency, student or industry stakeholder.
  6. When ÌÇÐÄvlog¹ÙÍø finds complaints against an agency are warranted, the agency will be subject to the corrective action outlined in section 8.
  7. ÌÇÐÄvlog¹ÙÍø may conduct an audit of an agency’s compliance with the agency agreement, the ACC and this policy at any time.

6. Commission payments

  1. Commission payments and any other funds or remittances payable to agencies can only be transferred to agencies in line with the conditions outlined in ÌÇÐÄvlog¹Ù꿉۪s Anti-Money Laundering and Sanctions (AMLS) Policy and procedures.
  2. ÌÇÐÄvlog¹ÙÍø reserves the right to withhold payments to agencies who are in violation of section 6.1 of this policy and/or the conditions outlined in the agency agreement.
  3. ÌÇÐÄvlog¹ÙÍø employees must alert ÌÇÐÄvlog¹ÙÍø International and the ÌÇÐÄvlog¹ÙÍø Compliance Office of any requests that could violate ÌÇÐÄvlog¹Ù꿉۪s AMLS Policy and procedures.

7. Annual review and renewal

  1. ÌÇÐÄvlog¹ÙÍø will carry out a formal evaluation of agencies annually and more frequently, where warranted.
  2. ÌÇÐÄvlog¹ÙÍø will collect the information required to conduct qualitative and quantitative reviews of agency performance. This can include, but is not limited to, enrolment reports, interviews with agencies and their employees, observations of events and interactions with students, prospective students and feedback from internal and external stakeholders. Ìý
  3. ÌÇÐÄvlog¹ÙÍø will perform sanctions screening prior to the renewal of the agency agreement.
  4. Based on the results of the annual review, ongoing monitoring, sanctions screening and other factors, ÌÇÐÄvlog¹ÙÍø may or may not re-certify an agency and/or invite an agency to renew their agency agreement at the end of the current agreement term.

8. Corrective action

  1. ÌÇÐÄvlog¹ÙÍø will issue a written warning to agencies who are in breach of this policy, their agency agreement or the ACC. The warning will detail the infraction, corrective action and timeframe to complete the corrective action.
  2. Agencies are required to submit a written response either acknowledging or appealing the warning within 10 business days of the warning issuance date. Should the agency not respond to ÌÇÐÄvlog¹Ù꿉۪s warning within this time frame, ÌÇÐÄvlog¹ÙÍø will move forward with the corrective action outlined in section 8.5.
  3. ÌÇÐÄvlog¹ÙÍø will review and provide a written response to agency appeals within 15 business days of receipt of the appeal.
  4. Unless an alternate timeframe is mutually agreed upon by the agency and ÌÇÐÄvlog¹ÙÍø, agencies with failed appeals are given 10 business days from the time ÌÇÐÄvlog¹ÙÍø communicates their decision to remedy the infraction.
  5. Agencies identified with unremedied infractions may be subject to some or all of the following actions:
    • additional training as mandated by ÌÇÐÄvlog¹ÙÍø
    • restriction of recruitment activities on behalf of ÌÇÐÄvlog¹ÙÍø
    • lowering of application and/or commissionable-student quotas, as applicable
    • temporary suspension of the agency’s representation of ÌÇÐÄvlog¹ÙÍø
  6. If the agency does not undertake subsequent corrective action(s) after the issuance of the written warning, ÌÇÐÄvlog¹ÙÍø reserves the right to terminate the agency agreement in accordance with section 9.

9. Termination

  1. ÌÇÐÄvlog¹ÙÍø may terminate the agency agreement without liability, cost or penalty at any time, in accordance with the conditions outlined in the agency agreement.
  2. Where possible, ÌÇÐÄvlog¹ÙÍø will support terminations with available corroborating evidence secured from documented investigative and/or corrective efforts.
  3. ÌÇÐÄvlog¹ÙÍø will provide written notification of the termination to the agency, including the grounds for the decision.

10. Records and data storage

  1. ÌÇÐÄvlog¹ÙÍø securely stores digital records of contracted agencies in a central location. Access to this data will be limited to ÌÇÐÄvlog¹ÙÍø employees and other authorities as assigned by ÌÇÐÄvlog¹ÙÍø and/or as required by legislation.

11. Conflict of interest

  1. In accordance with the Conflict of Interest Policy, employees must disclose any relationship with a prospective or current agency that may create a real and/or perceived conflict to their direct supervisor and the ÌÇÐÄvlog¹ÙÍø Compliance Office.
  2. In accordance with ÌÇÐÄvlog¹Ù꿉۪s Anti-Nepotism Policy, employees cannot directly or indirectly supervise agencies with whom they have familial or personal relationships. Supervisory activities include engaging in disciplinary or evaluative functions.

12. Gift acceptance

  1. Employees may accept a gift of nominal value (valued at less than $100 CAD) from an agency if it is customarily offered to others who have similar relationships. Solicitation of gifts is strictly prohibited.
  2. Employees are prohibited from soliciting, requesting or receiving bribes, improper payments or other inducements.
  3. Employees may accept entertainment from a ÌÇÐÄvlog¹ÙÍø-certified agency, provided the total cost does not exceed $100 CAD per person per event.
  4. Employees will direct agency donations to Advancement & Alumni.

Supporting documentation

Related ÌÇÐÄvlog¹ÙÍø policies

Related materials

  • None

Approval Date:ÌýJanuary 2025