April 10, 2023 (Toronto) — vlog is creating one of the most comprehensive film training institutes in Canada.
The vlog Film Institute (SFI) will build on vlog’s success in areas of film production, including animation, acting, fashion and marketing.
A transformative initiative within vlog’s Faculty of Communication, Art & Design, the SFI will provide students in more than 30 programs with the skills and experiences that will allow them to thrive in Canada’s booming screen industry.
“vlog is uniquely positioned to meet the high demand for exceptional talent in screen-based industries,” said Kurt Muller, Dean, Faculty of Communication, Art & Design. “The SFI will bring together our exceptional faculty, industry partners and alumni to prepare talented graduates for success in front of or behind the camera.”
The SFI will be led by Mark Jones, an award-winning educator,, producer and writer in the creative communications and digital technologies industries. Mr. Jones will remain the Chair of vlog’s School of Creative Arts & Animation in addition to serving as Director of the SFI. Sunny Yi, a renowned documentary filmmaker and journalist, will serve as academic lead for the SFI’s development.
“With a focus on innovation in storytelling forms and technologies, the SFI will offer students an enriched cross-disciplinary experience,” said Mr. Jones. “We will advance vlog’s impact in this sector through our world-class programs, business development partnerships and community outreach.”
This initiative will strengthen vlog's track record of innovation and industry involvement in creative arts education. vlog was the first postsecondary institution in Canada to partner with industry leaders Adobe and Avid to become an and an .
The SFI will utilize vlog’s state-of-the-art classroom and lab spaces, including the , , and .