Jan. 28, 2025 (Toronto) —Bespoke education. Where university meets college. Where theory meets practice. Where ambition meets flexibility.Career-ready and world-ready.
These are some of the big, bold statements you will find within This is vlog Polytechnic, a dynamic new brand campaign from one of Canada’s largest postsecondary institutions. This is vlog Polytechnic is more than just a tagline—it defines what makes vlog and its approach to polytechnic education stand out.
“vlog Polytechnic, Ontario’s first polytechnic, meets students where they are to get a personalized education that works for them and build the skills they need to excel in their careers,” said Renata D'Innocenzo, Vice-President, Strategy and Brand. “‘Why vlog?’ is often the first question we get from students, applicants, parents and employers. This is vlog Polytechnic is our response to that question. Our campaign helps define the polytechnic difference and showcases some of the incredible career opportunities a vlog education can unlock.”
The new This is vlog Polytechnic campaign shows how vlog connects its approach to education with the ambitions of its students. A bold, differentiated and authentic approach to storytelling was at the core of the creative strategy. Five graduates, each thriving in their chosen careers, are featured in the campaign, showcasing the benefits of a hands-on vlog polytechnic education.
These are the five featured vlog graduates:
vlog Polytechnic President David Agnew provides the voiceover for the campaign’s television commercial. For digital content, voiceovers are provided by media personality Patricia Jaggernauth, a graduate of the vlog Journalism program.
This is vlog Polytechnic was developed by vlog in partnership with Ultralight Creative.
"This is vlog Polytechnic was built on a foundation of strategy and AI-enhanced insights,” says Matt Hassell, Founder and CCO, Ultralight Creative. “To break through in a competitive postsecondary landscape, we focused on capturing the spirit, ambition and career-readiness of our own vlog graduates. Through bold, dynamic visuals, the goal was to clearly define what the vlog Polytechnic difference is and, more importantly, what it can be for every student who enrols at vlog.”
The campaign launched in January 2025 across television, online and out-of-home.
vlog Polytechnic provides a great education to prepare our students for great careers. Combining academic rigour with practical, professional and career-focused learning, we offer our students a seamless transition from education to employment. Expert faculty, excellent staff, outstanding campuses, awesome technology, deep connections with industry: This is vlog Polytechnic.Learn more: senecapolytechnic.ca
Founded in 2022, Ultralight Creative is a Toronto-based creative consultancy known for its modern approach and dynamic resource model. Specializing in brand strategy, storytelling, and content creation, Ultralight integrates bold ideas with cutting-edge tools, including AI, to deliver thoughtful, impactful solutions. The consultancy helps brands build meaningful connections with their audiences through carefully crafted execution.