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Delivery
Flexible
Duration
2 Semesters (8ÌýMonths)
Study Option
Full-time & Part-time
Credential
Ontario College Graduate Certificate

Program Learning Outcomes

This ÌÇÐÄvlog¹ÙÍø program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges, Universities, Research Excellence and Security.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Secure client commitment using the sales process of research, prospecting, client discovery, client conversation management, opportunity management and negotiation.
  • Integrate technology and digital communication skills in alignment with best practices of the digital sales process.
  • Develop proposals, reports and presentations to illustrate the benefits of a product or service based on the needs of an identified target market.
  • Build a comprehensive corporate account management strategy that delivers both customer and organizational value.
  • Develop and evaluate marketing strategies and tactics to align B2B sales and marketing to organizational goals.
  • Conduct oneself professionally, following business ethics, corporate social responsibility and industry standards when completing business sales and projects.
  • Develop a sales team and sales relationships in alignment with best practices of equity, diversity and inclusion.