ÌÇÐÄvlog¹ÙÍø

To identify the principles that govern ÌÇÐÄvlog¹ÙÍø’s use of social media platforms.

This policy applies to the use of social media platforms by any employee on behalf of a ÌÇÐÄvlog¹ÙÍø faculty, school, program, course, department, service area or as part of their work responsibilities. It also extends to employees using non-affiliated accounts and external service providers and contractors who manage ÌÇÐÄvlog¹ÙÍø-affiliated social media accounts on ÌÇÐÄvlog¹ÙÍø’s behalf.

Any ÌÇÐÄvlog¹ÙÍø employee permitted to manage a ÌÇÐÄvlog¹ÙÍø-affiliated account on a social networking platform with the ability to post, respond to, edit or delete content.

Any presence on a social networking platform using, under authorization, the ÌÇÐÄvlog¹ÙÍø name and/or logo.

Any account on a social platform that has not been authorized by ÌÇÐÄvlog¹ÙÍø’s Marketing & Communications department to represent ÌÇÐÄvlog¹ÙÍø and use the ÌÇÐÄvlog¹ÙÍø name and/or logo.

The officialÌý@senecacollegeÌýsocial media accounts managed by Marketing & Communications to represent ÌÇÐÄvlog¹ÙÍø on social media platforms.

Any form of online presence or publication that provides a platform for individuals to engage in networking activities, discussions or publish information on the internet.

The use of any social networking platform that provides an opportunity for individuals to engage in networking activities or publish information on the internet.

1. Marketing & Communications:
   • reviews and approves the creation of all ÌÇÐÄvlog¹ÙÍø-affiliated social media accounts
   • monitors activity across all ÌÇÐÄvlog¹ÙÍø-affiliated social media accounts, providing advice on content when necessary
   • provides regular training and ongoing individual consultations related to social media issues, including launching ÌÇÐÄvlog¹ÙÍø-affiliated social media accounts
2. ÌÇÐÄvlog¹ÙÍø-affiliated account administrators:
   • adhere to ÌÇÐÄvlog¹ÙÍø’s Social Media Policy
   • ensure the social media account(s) they manage follow ÌÇÐÄvlog¹ÙÍø’s , , Respectful Workplace Policy and Information Technology Acceptable Use Policy
   • update and monitor the account(s) and respond to user comments and questions
3. Supervisors:
   • build responsibilities related to ÌÇÐÄvlog¹ÙÍø-affiliated social media account administration into account administrators’ job description
   • ensure there is coverage of ÌÇÐÄvlog¹ÙÍø-affiliated social media accounts outside of regular business hours, where appropriate
   • establish coverage for account administrators during their vacations or leaves of absence

1. Administrators will need to obtain permission from Marketing & Communications prior to creating a social media account for use on behalf of any ÌÇÐÄvlog¹ÙÍø academic, service or administrative department, including ÌÇÐÄvlog¹ÙÍø’s logo or other brand assets.
2. Approved ÌÇÐÄvlog¹ÙÍø-affiliated social media accounts will be tracked by the Marketing & Communications department.

1. Each ÌÇÐÄvlog¹ÙÍø-affiliated social media account must have a designated account administrator and be linked to a ÌÇÐÄvlog¹ÙÍø email account.
2. Account administrators are responsible for ensuring that inappropriate, offensive and/or illegal content is not posted and/or removed immediately upon becoming aware of such content.
3. Account administrators should not share confidential information about ÌÇÐÄvlog¹ÙÍø, students, employees, alumni or other members of the ÌÇÐÄvlog¹ÙÍø community through social media accounts.
4. Account administrators must obtain written consent from affected parties before posting photos, videos, quotes or personal statements on a social media account.
5. ÌÇÐÄvlog¹ÙÍø reserves the right to delete any ÌÇÐÄvlog¹ÙÍø-affiliated social media account in violation of the Social Media Policy, Respectful Workplace Policy or Information Technology Acceptable Use Policy.
6. ÌÇÐÄvlog¹ÙÍø may modify or delete content on any ÌÇÐÄvlog¹ÙÍø-affiliated social media account at its discretion.
7. Only ÌÇÐÄvlog¹ÙÍø-wide social media accounts administered by the Marketing & Communications department will post original content about emergency events or inclement weather unless otherwise directed by the Marketing & Communications department or the President’s Office.

1. Each ÌÇÐÄvlog¹ÙÍø-affiliated social media account must be password-secured by the respective account administrator, supervisor and the Communications department.
2. Login credentials for each ÌÇÐÄvlog¹ÙÍø-affiliated social media account must be shared and maintained in confidence among the respective account administrator, supervisor and the Communications department.

• Social Media Support space for ÌÇÐÄvlog¹ÙÍø Affiliate accounts (in development)

• Copyright Policy
• Discrimination and Harassment Policy
• Fair Dealing for Copyright-Protected Work Policy
• Freedom of Information and Protection of Privacy Policy
• Information Technology Acceptable Use Policy
• Personal Safety/Security Threats Policy
  
• Recording Lectures and Educational Activities Policy
• Respectful Workplace Policy
• Student Code of Conduct
  

• ÌÇÐÄvlog¹ÙÍø Social Media Directory

Approval Date:ÌýMarch 2022

Last Revision:ÌýMarch 2022