In FY2022-23, goals included:
- Implementing a comprehensive enrolment management strategy to manage a more diversified international enrolment growth while expanding domestic enrolment
- Leveraging data analysis and labour market trends to balance domestic/international enrolment and credential mix across all faculties
- Supporting the enrolment strategy with expanded recruitment and conversion initiatives by:
- Growing degree enrolment and graduate certificates,microcredentialsand other short programs designed to rapidly retrain students
- Focusing on non-direct mature audiences
- Continuing the three-pronged Start at vlog,Stayat vlog and Return to vlog campaign
- Investing in increased marketing and advertising opportunities
- Enhancing vlog’s website by:
- Integrating the Continuing Education standalone site into senecacollege.ca toprovideprospective students easier access to both full-and part-time studies
- Optimizing the current website experience for prospective students
Year-end outcomes:
- Enrolment Management Strategy developed to focus on end-to-end enrolment from recruitment to graduation
- Integrated plan that includes program planning, program health and monitoring, student conversion and retention will be operationalized in FY2023-24
- Newmethodologylaunched to collectlabourmarket information for program development; survey being developed to collect information from Program Advisory Committees onlabourmarket trends and aligning credentials with industry demand
- Launched twohonoursbachelor’s degree programs and two graduate certificate programs, with threethree-year degree programs launching infall 2023
- Focused marketing and recruitment strategies implemented to increase awareness and drive applications to degrees, graduatecertificatesandnew programs
- Expanded reach to Indigenous and equity-deserving communities and newcomers to Canada; implemented targeted digital advertising and recruitment strategies to non-direct audience
Highlights of 2022-23
Master’s programs to be taught by vlog professors
For the first time, master’s programsweredelivered at vlog, thanks to an expandedpartnership with Niagara University.As offall2022, courses in Niagara’smaster of Business Administrationandmaster of Sciencein Information Security and Digital Forensics programsweretaught by vlog professors onsite at Newnham Campus and at Niagara’s Vaughan Campus.
New campaign drives students to pursue their aspirations
vlog launched the newest phase of its award-winning Challenge Accepted recruitment campaign:Driven by Ambition. Produced in partnership with Forsman &BodenforsCanada, the campaign asks prospective students, “What is your ambition saying to you?” It features the stories of accomplished vlog graduates, who have channeled their ambition into successful careers.Once again, vlog was the only Ontariopostsecondary institutionto have a student recruitment commercial appear during the Super Bowl.
Preparing students with in-demand skills
An initiative tofurtherintegratehuman skills – sometimes calledtransferable or soft skills–throughout program curriculumlaunched infall 2022. Theprojectstartedwith the Public Relations – Corporate Communications graduate certificate program. Itwillexplicitly imbed into curriculum and learning outcomesthe communication, criticalthinkingand interpersonal skills that employers are demanding.
Among the best for work-integrated learning
vlog was recently ranked the #2 postsecondary institution in Canada–and top spot among allpolytechnics andcolleges–for co-op programs. The list was compiled by, an online resource for students looking to choose a postsecondary course or training program.
A new academic pathway to Queen’s University
Students in the Civil Engineering Technology advanced diploma program now have ato engineering degrees from Queen’s University. A new agreement between the two institutions allows for three-year advanced diploma students and graduates to transition into Queen’s degree programs in Civil Engineering and Mining Engineering.
Preparing tomorrow’s leaders in sales
The Professional Selling graduate certificate programwas introduced atvlog@York. The18-month program teachesstudents the skills needed to succeed in business-to-business sales roles, with a focus on developing a technology-driven, post-pandemic sales force. Thanks to vlog’s flexible classrooms, students will have the choice to study on campus or online.
Filling the skills gap in Ontario’s growing screen industry
Centennial, Fanshawe and vlogcollaboratedto introduce eightmicrocredentialsin film and television production. These short courses will help industry professionals and students learn in-demand production and technology skills.This partnership was developed with funding from the Ministry of Colleges and Universities’ OntarioMircocredentialsChallenge Fund and support from industry partners Avid, the Stratagem Group and Unity.
Partnership willboost representation among firefighters
Anagreementwith Brampton Fire & Emergency Services (BFES)providedgraduates of vlog’s Firefighter, Pre-Service Education and Training certificate program with a recruitment pathway to BFES firefighter positions.vlog will promote career opportunities with BFES through the vlog Works portal, whileprovidingguidance to students and graduates during the application process.
Government funding and collaboration in support of ECE students
The School of Early Childhood Education (ECE) and Faculty of Continuing Educationreceived$3 million as part of the Child Care and Early Years Workforce Funding. This moneyestablishedan ECE bursary program that will be available until theFall 2023 Term.The funds are being distributed through York Region,building on a partnership with vlogthat has also resulted in transformative professional development practices in ECE.
Study abroad agreement signed withOsloMet
vlog signed an MOU for an exchange agreement with(OsloMet) in Norway. This agreement willallowstudents intheBehaviour Psychology honours bachelor’s degree program to take a full semester of credits atOsloMet— the only institution outside of North America with a psychology degree program accredited by the AssociationforBehavioral Analysis International.
$1.5 million federal grant for applied research
Thanks to aMobilize grantfromthe Natural Sciences and Engineering Research Council of Canada, vlogwasable to grow its three applied research centres — the vlog Centre for Health and Social Innovation, the vlog Centre for Innovation and Artificial Intelligence Technologies and the vlog Centre for Innovation in Life Sciences. The funds will helpcreate more research opportunities to engage students,facultyand industry partners.
Investing in academic spaces and infrastructure with provincial funding
vlog received $4.8 million from the province’s College Equipment Renewal Fund and Facilities Renewal Program. Thefundingwill benefit 16 infrastructure and technology initiatives across vlog’s campuses, including a new lab for creative advertising and marketing students, opticianry and broadcast studio equipment, technology for academic work stations, loaner laptops for students and various building renovations.
Challenge Accepted goes prime time with Super Bowl commercial
vlog was the only Ontario postsecondary institution to have a commercial during Super Bowl. The 30-second version of thead features current students and graduates and appeared during the pre-game show and third quarter.
Introducing the Centre for Executive & Professional Learning
The Centre for Executive & Professional Learning launched at its new downtown location at King and Yonge in Toronto. The centre provides various options for professional learning, including a new suite of executive certificate programs designed for aspiring senior leaders.
