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Digital & Social Media Marketing (DMM)

Formerly known as Social Media (SMD)

Work Term Option (DMMC)

Starts in January, May, September

PGWP-eligible Program

Campus
Delivery
Hybrid
Duration
2 Semesters (8ÌýMonths)
Study Option
Full-time & Part-time
Credential
Ontario College Graduate Certificate
School
ÌÇÐÄvlog¹ÙÍø Business

Program Learning Outcomes

This ÌÇÐÄvlog¹ÙÍø program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges, Universities, Research Excellence and Security.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Create and implement a digital and social media plan that aligns to a brand’s overall business objectives.Ìý
  • Develop, curate, and post branded content on a variety of digital and social media platforms to meet stated objectives within a Digital Media Plan.Ìý

  • Interpret digital and social media analytics, trends, tools, and activities to determine the effectiveness of various strategies.Ìý

  • Develop effective communication and interpersonal strategies to foster collaboration, diversity and inclusion within digital and social media project teams.Ìý

  • Develop strategies to establish, moderate, foster and support online communities that drive community members to become brand ambassadors.Ìý

  • Evaluate audience behaviour patterns in order to generate digital and social strategies that engage towards conversion.Ìý

  • Develop online content that follows brand guidelines, ethical standards and Canadian legal requirements.Ìý

  • Evaluate current trends and emerging technologies in digital marketing to inform planning and ongoing effectiveness