Formerly known as Social Media (SMD)
Starts in January, May, September
PGWP-eligible Program
This eight-month graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization.
Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.
Throughout this program you will develop the following skills:
This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Students interested in completing a work term should apply to the PROGRAMNAME ±è°ù´Ç²µ°ù²¹³¾.​
Students who select the work term stream will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | ÌÇÐÄvlog¹ÙÍø@York | Open |
| Jan. 2026 | ÌÇÐÄvlog¹ÙÍø@York | Open |
| May 2026 | ÌÇÐÄvlog¹ÙÍø@York | Open |
Availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | ÌÇÐÄvlog¹ÙÍø@York | Open |
| Jan. 2026 | ÌÇÐÄvlog¹ÙÍø@York | Open |
| May 2026 | ÌÇÐÄvlog¹ÙÍø@York | Open |
Availability is subject to change and a seat is not guaranteed.
This program meets Post-Graduation Work Permit (PGWP) eligibility requirements.
This program is offered in ÌÇÐÄvlog¹ÙÍø's hybrid delivery format with some courses available in ÌÇÐÄvlog¹ÙÍø's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.
In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: ³§±ð²Ô±ð³¦²¹â€™s program delivery options and how courses in this program will be delivered each term.
Graduates of the program can explore the following career options:
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward theÌýÌý(CM) designation.
This program is supported by the following partners:
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Graduate career-ready and world-ready. This program has an optional work term to help you hone essential skills for the workplace.
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the (CM) designation.
offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.
At Studio 67, students put theory into practice by working with real clients on marketing and media projects.
