This ÌÇÐÄvlog¹ÙÍø program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges, Universities, Research Excellence and Security.
The graduate has reliably demonstrated the ability to:Ìý
Build and deliver marketing and communications plans that align with corporate/business goals.
Create strategic content for various marketing channels that adapts language, tone and presentation style to captivate diverse intended audiences.Ìý
Conduct research and apply data, insights, and trends to create and deliver strategic integrated marketing communications plans.
Adhere to professional ethics and relevant laws, when completing marketing communication projects to ensure professional readiness.
Use project management techniques and software to develop and execute a project plan.
Develop and manage relationships with key internal and external partners for personal and organizational growth.
Create persuasive and impactful client presentations and materials to share creative work, pitch new business ideas and/or summarize campaigns.
Select a strategic marketing communications practice to create an impactful campaign that resonate across cultural boundaries.
Create tactical and project budgets to meet client (or business) needs.
Use industry standard technologies to coordinate the production of print, digital and multi-media marketing communications assets to meet client (or business) goals.Ìý