Working in Canada’s dynamic digital and marketing communications industry requires the right mix of strategy, creativity, and technical expertise. This comprehensive two-year Digital Marketing Communications & Analytics graduate certificate program is designed for international students and professionals aiming to enter and thrive in this fast-paced, tech-driven field.
You’ll build a solid foundation in marketing principles while mastering advanced digital marketing strategies and analytics, preparing you to develop campaigns from ideation to evaluation. The program emphasizes hands-on learning—whether it’s crafting compelling content, refining your presentation skills, or working with the latest digital tools, including AI-powered software and social media platforms.
Through a global lens, you’ll explore Canadian marketing practices with a strong focus on sustainability, equity, diversity, and inclusion. Real-world experience is at the heart of the program, featuring an industry-partnered capstone project and a mandatory work term where you will sharpen your skills in digital analytics, content development, and campaign performance evaluation.
To keep you ahead of the curve, the curriculum also examines emerging trends and breakthrough technologies in digital marketing—ensuring you graduate with the confidence and capabilities to succeed in a constantly evolving industry.
