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Esports Marketing Management (EMK)

Work Term Option (EMKC)

Starts in January, September

Campus
Delivery
Flexible
Duration
2 Semesters (8ÌýMonths)
Study Option
Full-time & Part-time
Credential
Ontario College Graduate Certificate
School
ÌÇÐÄvlog¹ÙÍø Business

About the Program

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Part-time option is available >

Skills

Throughout this program you will develop the following skills:

  • advertising
  • branding
  • business strategy
  • market research
  • marketing plans
  • sponsorship

Work Experience

Optional Work Term

This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Students interested in completing a work term should apply to the PROGRAMNAME ±è°ù´Ç²µ°ù²¹³¾.​

Students who select the work term stream will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term.

Program Availability

Start in Location Availability
Sept. 2025 ÌÇÐÄvlog¹ÙÍø@York  Suspended

Availability is subject to change and a seat is not guaranteed.

Start in Location Availability
Sept. 2025 ÌÇÐÄvlog¹ÙÍø@York  Suspended
Jan. 2026 ÌÇÐÄvlog¹ÙÍø@York  Suspended

Availability is subject to change and a seat is not guaranteed.

This program meets Post-Graduation Work Permit (PGWP) eligibility requirements.

Explore Related Programs for more options.

Program and Course Delivery

This program is offered in ÌÇÐÄvlog¹ÙÍø's flexible delivery format, with some courses delivered online. The optional work term is in-person or online. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.

Learn more: ³§±ð²Ô±ð³¦²¹â€™s program delivery options and how courses in this program will be delivered each term.

Your Career

Graduates of the program can explore the following career options:

  • marketing co-ordinator
  • marketing manager
  • talent and brand co-ordinator
  • talent and brand manager
  • event planning
  • developer
  • producer
  • consultant
  • video editor

Professional Certification

Chartered Marketer

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward theÌýÌý(CM) designation.

Affiliations/Associations

Damage – The Esports Agency
Damage – The Esports Agency
Lazarus Esports
Lazarus Esports
Northern Esports Academy
Northern Esports Academy
OverActive Media
OverActive Media
Phenix Entertainment
Phenix Entertainment
Shattered Dreams Esports
Shattered Dreams Esports
Tiidal Gaming
Tiidal Gaming

The ÌÇÐÄvlog¹ÙÍø Polytechnic Difference

This is where university meets college. Where theory meets practice. Where ambition meets flexibility.

Experiental Learning

Experiential Learning

Graduate career ready and world ready. This program has an optional work term to help you hone essential skills for the workplace.

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the (CM) designation.

Career Support

offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.

Our ÌÇÐÄvlog¹ÙÍø Agency

Our ÌÇÐÄvlog¹ÙÍø Agency

At Studio 67, students put theory into practice by working with real clients on marketing and media projects.

360° Virtual Tours

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